NYC Apartments

Fluffing The Cradle For The Child Bride!
The super creepy circumstances surrounding Soon-Yi Previn and Woody Allen’s introduction (she was Allen’s girlfriend's 10-year-old daughter), courtship (Allen began taking nude photographs of her in her late teens), and marriage (they've since adopted 2 fiancees, um, I mean 'daughters') make it hard to evaluate almost any aspect of their relationship objectively.

But really, what are we to make of the Architectural Digest photographs of their newly decorated East 70th Street townhouse when there are paintings of Mickey and Minnie Mouse in the same room as grandpa-looking rocking chair? Why not just refill the Airwick with Dirty Old Man Smell?

Chelsea Clinton And Jimmy Fallon Like It Rough!
"Jesstin?" "Justica?" Is hard to know what they’re calling them these days, but before long someone in an NYC luxury apartment just might have the honor of calling Jessica Biel and Justin Timberlake “neighbor.” The couple has recently been spotted touring NYC apartments, and Timberlake was quoted in the New York Post describing a 3-bedroom, 5-TV duplex condo in Chelsea as “smooth.”

Apparently Chelsea Clinton and Jimmy Fallon like it a bit rougher as both passed on the place...

It's Hard Out There For A Gimp!
Maybe he didn't know there was an elevator? Why else would freshly damaged Quarterback Tom Brady recently list his 3-bedroom, luxury apartment on the 65th floor of the Time Warner building for $18.29 million? Surely the only reason he spends so much time at his supermodel girlfreind's West Village townhouse is that there are only four floors...

Labels: CELEBRITY, NEWS

Amazing. If there ever were lessons to take away from the effects of acronyms on NYC real estate values, we know from SoHo, NoHo, TriBeCa, NoLIta, etc., that cute acronyms are like catnip to luxury apartment developers. But a cute acronym, plus the evocation of the lovable misfit of a baby elephant that most New Yorkers—secretly—fancy themselves to be, plus industrial-strength industrial chic, and you’ve got yourself a veritable NYC real estate black hole that not even ennui that comes with gentrification can emerge from!

So why on earth did the artistic types who moved into the inexpensive industrial spaces on Brooklyn’s Fulton Landing actually believe that they could camouflage their wedge-shaped neighborhood between the Brooklyn and Manhattan Bridges from developers by calling it DUMBO [Down Under the Manhattan Bridge Overpass]?!

But to be fair, the New York Post reports that even before DUMBO was coined as a defensive measure in 1978, developers David and Jed Walentas—the father-and-son team who run Two Tree Management—had been quietly buying up property in the Brooklyn neighborhood since the early 1970s. To this day, the Walentas own and/or control more than half of DUMBO. And just as the creator of the original Dumbo was rumored to not have been entirely evil, many of the changes made or facilitated by the Walentas have also brought joy—at a price.

In the last decade, Brooklyn Bridge Park has replaced a chain-linked truck lot with snarling junkyard dogs, industrial/Gothic warehouses and factories have been preserved through luxury apartment and condo conversions, the neighborhood has been declared a historical district ensuring the integrity of it’s industrial chic for generations to come, and the Real Estate Board of New York (REBNY) reports the average price per square foot in DUMBO is now the most expensive in Brooklyn, at $917, having risen 25% between the second quarters of 2007 and 2008.

DUMBO rents are also some of the most expensive any NYC apartment. According to a representative from Two Trees, the very least expensive one-bedroom apartments rent for $2800. per month and the most expensive three-bedrooms go for $8000.

Why so expensive? According to the New York Post, just like the lovable Disney character, DUMBO is cute:

Visiting the area is like stepping back in time. Sections of obsolete train track, which once carted raw materials from the water inland, push up through narrow cobblestone streets. Looming brick warehouses give way to views of the Brooklyn Bridge. And, whether you're at DUMBO's waterfront parks or just peering out a window, Manhattan plays backdrop to it all - stretched out just beyond the water, so close and yet totally removed.

Like Dumbo, DUMBO is hip:

As happening as DUMBO is, it can also be completely unassuming. Its restaurants and boutiques don't scream out to be noticed, but instead sit on nearly vacant blocks patiently awaiting those in the know.

Like Dumbo, DUMBO is the product of calculating, imperialist genius:

But DUMBO, with its industrial aesthetic and low-key lifestyle, didn't evolve naturally. It was carefully planned. [...] David Walentas began investing in the neighborhood in the '70s; he opened 1 Main, the area's first major residential conversion, in 1998. Since then, Two Trees has slowly continued to convert historic buildings into residences, ever careful to preserve their character.

And, like Dumbo, DUMBO’s creators discriminate:

And though DUMBO has gourmet-food shops and a mom-and-pop drugstore, there isn't a Key Food or Duane Reade in sight. [...] [T] he Walentas family is extremely picky about tenants, preferring to give preferential rent to mom-and-pop shops and local chefs than to fill spaces with big-box stores and chain restaurants. It isn't uncommon for them to give a local storefront to a working artist (rent-free) until a suitable tenant shows up.

Uncanny.

Labels: NEIGHBORHOODS, NEWS

You know you're a true New Yorker when you start having that reoccurring dream most NYC apartment dwellers have. No, rude tourists aren't bursting into flames, it's even better!

You are rattling around your small apartment, when suddenly you see a familiar door... Maybe you always assumed that the door was to a cupboard or a brick wall, but you honestly can't remember... So you open the door and- lo and behold!- there is a huge room with sunshine streaming through the windows, chirping birds, an indoor fountain with shiny leaping fish... And every single one of those beautiful, thousands of square feet is yours! And Dorothy, it was yours all along, you just didn't know it...

But according to New York Magazine, Amanda Maisel actually lived out this NYC apartment fantasy while roaming around her family home one afternoon:

"It's kind of in the mezzanine between the first and second floors.[...] It's a cool little room. I don't know why they don't use it. It is just kind of full of pieces of mirror."

So no fountain and leaping fish, but still - a whole found room she never knew existed! But then, why would she when the home she shares with only her parents is a 72-room, 35,000 square foot, former bank on the Lower East Side.

Dry heaving with fits of NYC real estate envy yet? Better keep that brown paper bag close: the owner, photographer Jay Maisel, paid only $102, 000 for the six-story building when he purchased it in 1966. Deep breaths - deep, deep breaths...

On the bright side - in that NYC real estate schadenfreude kinda way-it was years before Maisel had the luxury of taking deep breaths in his own home in which filth seemed to be an ever-renewing and abundant resource:

"I had to shovel sh*t against the tide. [...] Every single thing that can come out of a human body has been left on my doorstep. But it was more disgusting than dangerous."

Eeeeew... But while his trial by excrement may have ended, he's still battles vandals. Since the 1898 building was granted landmark status in 2002, Maisel must stay now one step ahead of the "gaffiti police."

Still, small price to pay. NYC real estate brokers estimate Maisel's 72-room home is now worth anywhere from $30 to $70 million. And that only includes the rooms they know about.

Labels: NEWS

Pests Out-of-Control
They're so tiny, but an infestation can destroy the peace and quiet NYC neighborhood within seconds! The Olsen twins voracious appetite to be seen trying not to be seen has consumed the patience of residents of the Greenwich Village brownstone they rent the top two floors of. Says one itchy resident who was removed from her own stoop so the twins could go through the front door privately, "They are disruptive, intrusive, and totally disrespectful!" Secondary infestations of goons, idling SUVs, other "spoiled brats", and the idiots who love them have spread up and down West 13th Street. Eeeew! [NYPost]

Joke's On Them!
Whoever rents Heath Leger's NYC apartment next will be paying $26,000. a month, $4000. more per month than the late actor paid for the SoHo. Then again, Leger only lived there until January 2008, and that was before luxury apartment had become the scene of a talented young star's all too early demise. [NYSun]

Meet the Parents!
In the elevator! In the laundry room! Every gosh darn time you set foot outside of your $10,000,000. luxury co-op! That's what Ben Stiller gets for purchasing his NYC apartment in his parents' Upper West Side building. Maybe Ann Zabar, the apartment's previous tenant, left the fridge stocked well enough that he won't have to go outside for a while. [NYSun]

Dome Home
Is it any wonder that the unusually high-foreheaded fashion mogul, Tommy Hilfiger feels at home in domes? Hilfiger's trading in his $50,000 for his luxury apartment in the Plaza for a 6000 square foot property inside the dome of another Central Park adjacent condo building. That's a lot of headroom! [Curbed]

Labels: CELEBRITY, NEWS

Just because you don't own your NYC apartment, doesn't mean it will be any less expensive if you damage everything - or anyone - inside it. And you can wish upon a star that you will never need renter's insurance, but if something happens and you don't have it, you will be really, really sad and possibly broke and homeless. It's just not worth not having.


So why don't some renters insure their NYC apartment the minute after they sign the lease? Here are four common fantasies that keep many renters from getting the coverage they need:


1) My Fairy God-Landlord's looking out for me! No, your Fairy God-Landlord is looking out for his/her building - not you, not your property. If fire guts your NYC apartment, your landlord will replace walls, floors, and any large fixtures and appliances that came in the original lease agreement, but that's it. Your computer, your clothes, your furniture? Renter's insurance will replace them with new stuff!


And if you can't live in your apartment while repairs are being made, most renter's insurance policies offer an allowance for alternate living arrangements, like a hotel.


2) I don't have enough gold to pay the insurance trolls! Renter's insurance varies according to where you live and what you want and need covered, but for the most part, it's surprisingly cheap. If you can afford an NYC apartment rental but not can't afford $15 to $40 a month for insurance? You're living waaaay to close to the bone...


3) My building, neighbors and neighborhood are all charmed, how can I not live in my NYC apartment happily ever after? Too bad there's a wicked world just beyond your doorstep, Bubble Baby, and you and your property will have to venture out there sometime! Renter's insurance can cover you if your property gets stolen or damaged while temporarily outside your apartment, like in your car or a delivery truck.


And what if evil from the outside world in the form of a litigious jerk slips in your apartment bathroom, breaks his ankle, and wants you to pay? Renter's insurance will cover the jerk's medical expenses.


4) My stuff is crap. Really, it's crap... OK, so when you leave the tub on and all you're your crappy stuff in your NYC apartment turns to paste, you're not exactly heartbroken. But you will be when you find out the water leaked destroyed the faaar less crappy belongings of your downstairs neighbor! Yep, you're on the hook for it. Renter's insurance can replace not only your crap with new stuff, but you neighbor's nice stuff with new nice stuff as well.


And EVERYONE lives happily ever after...


4 Myths About Renter's Insurance [msn.com]

Labels: NEWS

NYC real-estate insiders say that "the incredible amount [Alex Rodriguez] is offering" on a four-bedroom luxury apartment for sale in 15 Central may be waaay high and outside. But with Madonna's condo only two blocks away, he may be swinging for a homerun. [NYP]

Last week the cast and crew of the CW11's hit show, Gossip Girl descended upon a home in Prospect Park South to shoot as scene in which Serena and Blair are having a fight - in the Hamptons! Yep, and believe it or not, this Queens home makes a pretty convincing Hampton home, especially when the director was overheard barking, "Spank her again!" [FlatbushVegan]

The ultra-proper River House on West 87th at one time rejected actress Diane Keaton's application for one of their luxury NYC apartments because her relationship with Woody Allen was considered unseemly. In the visage of Renee Zellweger, however, River House must be as pleased to find a neighbor as pinched as they are puckered, since they have just approved her purchase of a third luxury apartment in the building. [yippi.com]

It's hard to say if Hollywood partners in Goth, Sweeny Todd's director Tim Burton and co-star Helena Bonham Carter, decided to sell their two, combinable NYC apartments in 1 Fifth Avenue when they heard Sex and the City author Candace Bushnell's next novel would be called One Fifth Avenue. But it's even harder to picture Carter in flouncy pink dresses and Burton being emotionally unavailable. [NYP]

Maybe Rodney Dangerfield "can't get no respect", but his spacious NYC luxury can get no buyer after two price cuts and over 10 months on the market. [NYMag]

Labels: CELEBRITY, CULTURE, NEWS

Sure, New York City apartments are expensive, but so's your fuel-ravenous, insurance-sucking, malfunction-prone auto and the hours you waste stuck in traffic finger-miming threats of bustin' caps and throat-slitting to your fellow commuters. And if you moved to an NYC apartment or condo, believe me, you'd get used to the convenience, safety, reduced expense of living "car-lite" right quick.

You know what else is expensive about not living in a NYC apartment? The membership fees to that gym you don't go to because you just can't justify the gas expense and rebuilding the living room wall that firefighters will have to knock down so the forklift can take you to the hospital. And then there's the forklift driver's tip, of course. Heck, even an NYC luxury apartment looks like a bargain if this is what living in a state shaded red on the CDC's obesity map costs in health, dignity, and cash.

The Center for Disease Control [CDC] reports that 66% of all Americans overweight or obese, while only 56% of New Yorkers are. And no, that average wasn't taken during fashion week when New York City's population "swells" with models so thin there's no medical reason why they should be alive. So then what are the magical dietetic properties of living in the Big Apple? New Yorkers walk the walk.

According to Walkscore.com - a website that rates cities, neighborhoods, and even individual street addresses on a scale of 1-100 based on how easily routine destinations can be reached on foot - New York City is the second most "walkable" city in the US after San Francisco (but we're coming for you, SF!). Without having to rely on cars - indeed, most Gothamites don't even bother to own one - the car-lite or car-free lifestyle of NYC apartment dwellers is not only healthier and more cost effective, WalkScore also highlights how walking benefits our environment, our social capital, and strengthens local businesses and economy.

Keep in mind though, if you are moving into an NYC apartment for dietetic purposes, not all boroughs' butts are deflated equally. According to Sam Roberts of the New York Times, Manhattan apartment residents consume the same amount of yummy food as other boroughs' denziens, but with only 42.3% overweight or obese, they sacrifice far fewer square feet of real estate to excess pudge:

"Over all, more than 300,000 New Yorkers get to work on foot. But Manhattanites tend to walk more than people who live and work in the rest of the city. They're more likely to walk to the bus or subway. Walk up and down stairs to stations. Even walk all the way to work. They're less obese than New Yorkers in other boroughs, regardless of race or income."

Also keep in mind, though, that there's a lot of variance within each NYC neighborhood, so if you want to find out how walkable a Brooklyn apartment for rent in a neighborhood you know little about is, just enter the exact address and voila! Not only will you get a Walk Score, you'll get a list of the businesses, services, schools, parks, etc., within walking distance. And you don't even have to get up off the couch to do it.



How Walkable Is Your Neighborhood? [NYT]

Labels: CULTURE, HEALTH, NEWS, WEBSITE

It didn't look like Ikea had the Swedish meatballs to do it, but they did.

The blue big box behemoth is officially no longer cool with allowing freeloading Red Hookers to use the free shuttle buses and Water Taxis it sponsors for their customers as their own personal commuter service between their remote Brooklyn neighborhood and downtown Manhattan.

No Ikea handstamp, no Ikea receipt, no Ikea ride...

Labels: NEIGHBORHOODS, NEWS

The main reason why real estate bargains and lost tribes of headhunters - and possibly dinosaurs, Sasquatches, and giant anacondas - still abound in Red Hook, is that the Brooklyn neighborhood is so under-served by public transportation that its fragile Urban/Industrial Chic ecosystem has been allowed to flourish untouched by the hands of gentrifiers for far longer than almost any other NYC neighborhood.

But then the Swedes landed on that pristine, 19th Century dry docked peninsula with their big box pestilence against which the indigenous Red Hookers had neither the immune systems nor the well-organized community groups to defend against. Exactly one month ago today, a 346,000 square foot Ikea opened it's doors on their Brooklyn neighborhood's waterfront.

A major objection to the new Ikea's location was that the lack of public transportation to Red Hook would cause the narrow, cobblestone streets to be flooded with the private vehicles of Manhattan, Queens, and other Brooklyn-area residents who - unfurling maps, their rear view blocked by walls of corrugated cardboard bearing strange umlauted markings - would crush-under-tire and smog-out the indigenous peoples - and their property values and whatever dinosaurs may still roam free among them - into extinction.

Ikea attempted to assuage many of the traffic concerns by enhancing the Brooklyn neighborhood's meager public transportation options with free shuttle buses to and from the two near-ish-by subway stations and even the major Court Street/Borough Hall station between Downtown Brooklyn and Brooklyn Heights. Ikea has also sponsored a free, direct Water Taxi route to and from downtown Manhattan and Red Hook.

So did the Swedes succeed? Perhaps a Swede-tad better than they had intended...

It seems that Red Hook residents just love what Ikea has done with their daily commutes! Apparently, on any given free Ikea shuttle or Water Taxi, you are as likely to to be seated next to a hitching Red Hooker as you are someone looking to get their big box shop on. Dorothy Shields, a tenant advocate for Red Hook public housing tells New York Magazine:

"The working people have been making good use of the water taxi and the buses. [...] It's made it so much easier to get to work."

For now, Ikea is publicly cool with the freeloading locals:

[Bork, bork, bork!] "We don't care whether they are or are not coming to the store. If they want to ride to Ikea Brooklyn and go to the Red Hook neighborhood, they’re welcome to do so."

So how will this unforeseen boost in mass transit accessibility affect property values in Red Hook? Will there be more or less turnover in rental apartments, condos, co-ops, and brownstones? Thor only knows...

But if you find yourself worrying that a generous gesture by a new neighbor is being unfairly taken advantage of, don't be so hasty. By now, there is no excuse for underestimating the ever-adaptive, ever-opportunistic nature of the intrepid New Yorker.

Labels: CULTURE, NEIGHBORHOODS, NEWS

If you're a New Yorker, you've probably already penciled-in "ride the subway pants-less during rush hour" on your To Do list - somewhere between impersonating a Best Buy employee in slow motion and actually obeying the voice in your head - ever since you finally moved into your perfect downtown apartment and your best thinking can be accomplished without the constant interruption of calls from your genius real estate broker.

Don't forget, New York City is a big, big town, so if you're having these thoughts, chances are you're not alone. And - especially if you are new to NYC - what better way to meet your like-minded Gothamites than by employing a no pants buddy system as you zip un-zipped from Manhattan to Brooklyn with only your skivvies on?

But if sitting on a Queens-bound subway with nothing but your undies between you and, well, maybe the spot where a bottom with even less coverage than yours just sat isn't your thing, then your friendly neighborhood urban pranksters at Improve Everywhere will probably have other "missions" planned that will help you cross a few more items from your deranged To-Do list, such as:

#39 - Try out for the Olympic Synchronized Swimming Team in a Greenwich Village public fountain.

#158 - Dream Job for a Day: Times Square McDonald's Restaurant Bathroom Attendant

#17 - Being flash frozen like a Bird's Eye brussel sprout in the middle of Grand Central Station

#78 - Play first Nokia in a symphony of ringing cell phones performing near Union Square Park

So who exactly is this person who can see inside your head and is realizing items on your To-Do list? Improv Everywhere is the brainchild of New York City comedian/actor/writer, Charlie Todd, and you are welcome to play, too.

If the items on your To Do list are a bit less surreal - or even much, much, more so - NYC is a big, big town and your perfect brand of fun to be had and friendly Gothamites to have it with are out there, you just have to know where to look!

Labels: CULTURE, EVENTS, NEWS

The sound of silence is probably the only noise you won't get to hear much of in NYC. But if you're a hunter, renter, or owner of an apartment, condo, or co-op, in a newly constructed or renovated residential building in just about any NYC neighborhood, the following articles can tell you how to find or make a quiet home, and how to keep your noise to yourself.

The Noise Children Make [NYT]
The baby-boom that has hit NYC neighborhoods in recent years, like many other alien influxes, has caused tensions between the newcomers--let's just call them the Stroller Mafia for convenience sake--and the existing population who don't necessarily care for infants mewling in bars.

Getting a Handle on Apartment Noise [NYT]
What parents can do to make their children better neighbors.

A Place to Play the Piano Forte [NYT]
If you make noise for a living and you work from home, this article has tips on finding an apartment where you will be appreciated and not dowsed with molasses, rolled in cornflakes, and left in a Key Foods dumpster, unless of course that's what makes you feel appreciated.

Checking Out the Noise Level [NYT]
A gazillion--yes, gazillion--smart tips are offered here for sussing out the noise situation for almost any apartment, condo, or co-op in any NYC neighborhood.

Laminated Windows Keep Out the Din [NYT]
Just because your new condo overlooks a construction site where even newer condos will soon be, that doesn't mean that at 7:30 every morning you have to invite the entire shouting work crew with their backhoes and jackhammers into your home. Unless you want to.

The Dream of Absolute Quiet [NYT]
Never fear! If the guy featured in this article can find a downtown Manhattan apartment that's quiet enough for him--and a real, live girlfriend willing to live there with him--then believe you me, ANYONE can find one!

Labels: CULTURE, LINKS, NEWS

[NYP]
Someone working on the WTC site dumped sensitive blueprints into a public trash can where they were later found by a homeless man. Who knows how many developers got a glimpse before they were returned to the proper authorities? Just don't be surprised when mid- and high-rise Freedom Tower-lets begin sprouting up as NYU student housing, waterfront Brooklyn condos, and ambitious configurations of cardboard boxes.

Labels: COMING SOON, NEWS

Nope, but that butt may make your borough look small—oh, snap! No, seriously...

According to the New York Times, in keeping with bulking trends of the rest of the nation, New Yorkers packed on 10 million pounds between 2002 and 2004. But in a city that paces out some of the most expensive space on the planet in square feet, that means that widening citizens are consuming precious NYC real estate as recklessly as they are apparently consuming complex carbohydrates and contraband transfat.

Not convinced your Brooklyn apartment is fitting a bit more snugly these days? Sam Roberts of the Times, advises:

Think of it this way: 10 million more pounds is the equivalent of adding 20 full-sized replicas of the Statue of Liberty.

So four years since 2004, some New Yorkers may well be sharing their Queens condos, Brooklyn brownstones, Bronx coops, and Staten Island split-levels with their share of 40 more Lady Liberties worth of pudge. But New Yorkers in Manhattan apartments have had to part with far fewer square feet.

Over all, more than 300,000 New Yorkers get to work on foot. But Manhattanites tend to walk more than people who live and work in the rest of the city. They’re more likely to walk to the bus or subway. Walk up and down stairs to stations. Even walk all the way to work.

Here's how the boroughs tip the scales based on percentages of overweight denizens: Manhattan, 42.3%; Queens, 57.6%; Staten Island, 57.7%; Brooklyn, 58.6; and the Bronx, 62.7%.

Cheer up plumper borough dwellers! According to another Times article, you can shave 4 years off your looks if you stand next to a suburbanite:

[R]esearchers concluded that suburbanites were more likely to report chronic health problems, like high blood pressure, arthritis, headaches, migraines and breathing problems than people who lived in the city… [T]heir findings suggested that sprawl ages a community by four years.

Labels: HEALTH, NEWS

[edWKT] This article features a map that shows that the concentration of NYC public school children classified as Gifted & Talented varies hugely between school districts and boroughs and predictably correlates with local NYC real estate values. To avoid their glassy, will-paralyzing stares, you can find refuge to in the green-colored neighborhoods on the map, but it's only a matter of time and increasing school funding before they find you!

Labels: COMING SOON, NEWS, SCHOOLS

The NYC real estate community was all a’flutter earlier this week when the Real Estate Board of New York (REBNY) announced the 2007 winners of the Most Ingenious Deal of the Year Awards, affectionately known to industry insiders and fans alike as the "Ingenies."

Giddy masses lined the red carpet outside the 101 Club desperately hoping to catch a glimpse of their favorite New York City real estate agents—perhaps a spouse, daughter, brother, or Mom—as they made their way inside the chicken-or-fish gala. And, of course the press—Tom Acitelli of the New York Observer—swarmed.

Thirty-nine New York City brokers of the 21 most breathtaking deals struck in 2007 were nominated for Ingenies, but only one can take home the honor of first place. And the Ingenie goes to…

Mary Ann Tighe and Gregory Tosko of CB Richard Ellis for their gritty, raw, but unflinchingly honest deal Adding Color to Grey: The Winding Road to Grey Group’s 370,000-Square-Foot Anchor Lease at 200 Fifth Avenue. Executed with graphic, hand-held realism, Tighe and Tosks’ stunning achievement will allow the advertising firm, Grey Group, to complete its epic NYC relocation to the Toy Center building after its natural, 3rd Avenue habitat was re-zoned residential.

In deference to the brave American men and women battling the subprime crisis that has yet to deliver more than a glancing blow to the NYC real estate market, celebrants partied especially hearty.

Labels: NEWS, REBNY

For the first time in decades, this year’s must-have accessory for the most deeply committed avant-garde may not be creative angst or even the highly coveted—but more often affected than genuine—vainglorious self-loathing of true artistic genius (I don’t mean you, of course). Nope, this year’s earlobe flesh tunnels might just be Brooklyn condos or Queens coops.

Now, the NYC real estate market might sound perfectly suited to members of a subculture who routinely pierce their most tender flesh with sharp metal objects, but that natural affinity has yet to be embraced, Eve Levine tells The Brooklyn Paper, by hipsters who pride them selves on being “the opposite of Wall Street.”

As a NYC real estate broker, Ms. Levine is fluent in the un-hip “realities” of such things as the housing market and repairing bad credit. But as an artist and musician, Ms. Levine also has the hipster street cred to effectively communicate her knowledge to the type of people who believe that “hipster street cred” actually exists because it's so ironic it's not, but so un-ironic it is.

Ms. Levine recently founded an informational series that meets in trendy bars called “Hipster Mortgage Night.” Her goal is to bring the good news of equity building, home ownership to the righteously inked tribes of Williamsburg, Brooklyn, and anywhere else they may be found, paying rent with tip money.

For some “Hipster Mortgage Night” attendees, however, the news isn’t always good. For one couple who envisioned their first purchase would be an entire house, the reality check was as painfully brutal as it was painfully necessary:

“Now we know a one-bedroom is best […] It was a really informative experience, but it kind of crushed my dreams.”

Don't worry, they'll get there. So will you.

Click here for or more information about upcoming "Hipster Mortgage Nights."

Labels: EVENTS, NEWS

Chateau d’Ile de Staten Formidable Rouge might have a more palatable ring, but let’s face it, the native Staten Island twang could never do it justice—and/or visa versa. Nevertheless, most New Yorkers would probably hope that the quality of vino produced by the borough’s first—and the city’s only—vineyard would deserve a classier name than one that’s likely to be mistaken for a pee-wee hockey team sponsored by a strip mall Super Cuts: Super Staten Island Reds.

Unless of course it’s meant to be mixed with 7-Up and Gatorade and consumed in traffic islands, then—by all means—they should keep the name, Staten Island Super Red.

Claire Trapasso of the Associated Press reports that the businessmen who conceived of the idea have no intention for Super Red Staten Island to take its place alongside the likes of Thunderbird or Mad Dog 20/20:

They traveled to Crespina, Italy, in November to glean ideas from [established and respected] vineyards.

They consulted with viticulture experts from Cornell University and the University of Pisa to select a blend of grapes that would grow in the Staten Island Botanical Garden.

They settled on cabernet sauvignon, merlot and sangiovese varieties, which they hope to plant in spring 2009.

Now if only they’d travel to Madison Avenue, consult with a focus group, and settle on a better name.

Labels: CULTURE, NEWS

Martha Stewart did it in most of her homes, but probably not in prison. Bill Clinton did, too—at home and in his office. Professional photographer, Todd Eberle, who did it for both of them, tells the New York Times:

“We fetishize homes now, in a way that we never used to.”

Apparently that is why some co-op and condo owners are willing to shell out $3500 to $75,000 for exquisite portraits of their homes to display in their homes that are, presumably, less exquisite homes without the portraits—of their homes, in their homes. According to photographer Eric Prine, whose fees start at $4000:

“The client wants to see their home shown in the best way possible, so we enhance every aspect and detail.”

Much as a fashion photographer’s retouching can digitally obliterate cellulite and cold sores, part of these apartment photographers’ artistry is their ability to make steel window gates and bullet holes in walls vanish. As Mr. Eberle puts it:

“The most successful picture is a complete lie.”

Labels: CULTURE, NEWS, TRENDS